raison d’etre – reason why

We’ve had enough with all those characters out there selling chemistry for food and hype for nutrition (right on our face, 24/7, in any and all present and future media, throughout the universe, in perpetuity). And so, we took a breath, created this simple public space and devoted it to un-branded food, un-sponsored ideas and un-attached well-being.  

Here’s what we’re up to: no food-related advertisements, no logos, no brands, no sponsors, no fads, no “diets”, no… “technofoodology”, molecular cuisines, “latest creations” and the like. All we’re here for is just… food; the way common sense goes about it, our fellow citizens think about it, and our elders used to make it. (A simple enough raison d’etre, no?) (Yes, we’re from Canada.)  

Enjoy this space! Drop by from time to time; share a recipe if you feel like it; sign up for notices about new content, if you wish; spread the word, if you think it’s worth it; and, who knows, maybe even take it “…easy, easy like a Sunday mooooorning”. (After all… it beats the alternative. 🙂  

​do no… confusion

Confusing, eh? 

We were as confused as anyone else; and then we observed that in the humble world of our grandparents and their traditional cooking, diets and cuisines… there is no confusion at all: of course you eat eggs; and of course you don’t. Of course you eat butter; and of course you don’t. All in moderation! 

No wonder why, generation after generation and century after century, traditional cuisines stay stubbornly relevant to our lives. Even science affirms the wisdom of traditional cooking time and again when it gets the chance. E.g. tomatoes and olive oil.

When tomatoes are eaten along with healthier fats, like avocado or olive oil, the body’s absorption of the carotenoid phytochemicals in tomatoes can increase by two to 15 times, according to a study from Ohio State University. 

https://myfoodistry.ca/code-of-conduct/

Umm… combining olive oil with tomatoes dates back to… the 15th century AD?       

All in all, we discovered so much uncharted, humble and delightful human sense in traditional cooking and cuisines that we (guys-and-gals-next-door, that is) thought to introduce each other to our culinary traditions; cook; learn; perhaps dig into some science; exchange recipes, invite to our table family and friends and crack a joke over a hearty, healthy meal. 

How much confusion can this create, after all?  

What are traditional foods?

In a nutshell, based on EuroFIR’s definition of “traditional food”: 

TRADITIONAL FOOD is food conforming to established practice or specifications prior to the Second World War. *

TRADITIONAL INGREDIENT (RAW MATERIAL OR PRIMARY PRODUCT) means raw material (species and/or varieties) or primary product that remains in use  today (since prior to the Second World War). (In other words, no processed foods.)

TRADITIONAL COMPOSITION is the uniquely identifiable composition (in terms of ingredients) that was first established prior to the Second World War and passed down through generations by oral or other means. 

TRADITIONAL TYPE OF PRODUCTION AND/OR PROCESSING is the production and/or processing of a food that:

• Has been transmitted from generation to generation through oral tradition or other means,
• Has been applied prior to the Second World War and remains in use today in ways that maintain the food’s intrinsic features such as its physical, chemical, microbiological or organoleptic features. (In other words… blow torches, microwave ovens, juicers and the like … are out of this picture.)  

The EuroFIR definition of traditional foods was acknowledged by the Food and Agriculture Organization (FAO) at the 26th FAO Regional conference for Europe in Innsbruck, Austria, on the 26th-27th June 2008. 

* We (myFoodistry) take an exception with margarine and hydrogenated oils; although they were invented prior to WWII we don’t consider them to be natural foods.  

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By using or visiting a MYFOODISTRY Website (the “Website”), you agree to these terms and conditions (the “Terms”). MYFOODISTRY may, in its sole discretion, revise these Terms at any time without advance notice to you. You are bound by such revisions by continuing to use or visit the Website after they are posted online.

2. MYFOODISTRY Website
These Terms apply to all users of the Website, including users who contribute content to the Website. The Website may contain interactive areas designed to allow you to post content on the Website and/or comment, including by commenting on our blogs. The use of these features is additionally governed by the Code of Conduct.

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For the entire terms of use policy, click here.

medical disclaimer

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The information, including but not limited to, text, graphics, images and other material contained on this website are for informational purposes only. It is not intended to be a substitute for professional medical advice, diagnosis or treatment. Always seek the advice of your physician or other qualified health care provider with any questions you may have regarding a medical condition or treatment and before undertaking a new health care regimen, and never disregard professional medical advice or delay in seeking it because of something you have read on this website.

MYFOODISTRY does not recommend or endorse any specific tests, physicians, experts, products, procedures, opinions or other information that may be mentioned on this website. Reliance on any information appearing on this website is solely at your own risk and/or discretion.

Please be very meticulous in your research before you draw conclusions that can or may affect your life and/or the lives of other people around you.

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myfoodistry is absolutely free to use. Subscribing or signing up costs nothing and you will never receive nagging emails from us (or anyone else, because of us) pestering you to buy something. 

​How do we support ourselves? We don’t. We hope you’ll be OK with our potential accepting of curated advertisement about inanimate things; like gas stoves, refrigerators, pots and pans – this kind of stuff. (We can’t eat a fridge, can we? 🙂 And, we may pass around the donation hat at some point. We hope you won’t mind when/if that happens. That’s all for now. 

acknowledgments

myfoodistry is based in Toronto, Ontario, Canada, sacred land that has been home to human cultural activity for over 15,000 years. We honour and acknowledge the original caretakers of this land: the Mississaugas of New Credit, the Haudenosaunee Confederacy, the Anishinaabe and the Huron/Wendat, and all peoples and living beings who are unnamed in history.